Mediaborscht is an irregular newsletter about media, platforms in Ukraine, Eastern Europe and elsewhere.

Mediaborscht is created by Andrey Boborykin, editorial and audience development expert with 10+ years of experience working for Ukrainian and international media companies. Currently I work as CEO in Ukrayinska Pravda and am actively involved in building new digital media communities in Ukraine as a publisher and consultant.

Prior to that I lead marketing and digital product development at Suspilne (Public Broadcasting Company of Ukraine), marketing and comms at Nimses, global editorial at Tribuna Digital, as well as managed editorial teams across Africa and South East Asia at Genesis Media.

Send me questions at or follow me on Twitter